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News & Press: Industry News

SP Richards Veteran Joins Identity Group

Tuesday, August 1, 2017  
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OP industry veteran Larry Goodman has joined custom ID provider Identity Group.


He joins from wholesaler SP Richards where he has spent the past 32 years. As Marketing Director, Goodman developed and managed a number of print and digital programs used by dealers to promote their businesses.


His new role with Identity Group will see him work closely with independent dealers to promote its new website ordering solution.


The online store equips dealers with a turnkey custom-branded platform for capturing sales in products such as business cards, stationery, name badges, stamps, banners and signs.

“The Identity Group has developed a tremendous online resource for dealers looking for new and profitable sales opportunities,” said Goodman. “This platform provides an extremely powerful, yet user-friendly solution for capturing sales in the custom identity product category. I’m looking forward to getting started.”


Identity Group VP of Sales and Marketing Liz Kelsey commented: “We’re excited to have Larry join the Identity Group team. He brings a wealth of industry experience and has a solid track record of helping dealers attain their sales and marketing objectives.” (OPI)



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