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News & Press: Industry News

The Godfrey Group and W.G. Atherton and Associates Merge

Friday, June 9, 2017  
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The Godfrey Group and W.G. Atherton and Associates, leading Manufacturer’s Rep Groups in the Western United States, announce the merging of the two companies.  The merger is effective as of today, with combining business operations in the coming weeks.  

This is a very exciting event for both companies, our employees, manufacturer partners and clients. Our greatest asset has always been our people and by joining forces, we have constructed a team of highly competitive and competent professionals.


We are forging a new company with enhanced experience and expertise that will undoubtedly provide a greater value for our manufacturers and clients.  “Our goal is to continue to develop the Rep Group of the future that brings the highest level of quantifiable results to the market” said Nick Aronis, President of The Godfrey Group.  Russ Tonner, President of W.G. Atherton adds, “our future is bright together, our line package makes the combined company an essential supplier to all our clients.”

Combining two great legacies like Godfrey and Atherton presented a dilemma on what to call the combined company, but after much consideration, we are pleased to announce the new company name will be Vanguard Sales Group.  Vanguard is defined as a group of people leading the way in new developments or ideas.  VSG is a proud affiliate of Harbinger National.


BSA is a trade association that represents manufacturers, wholesalers, manufacturer representatives in the business products and related industries. We strive to develop high industry standards, best practices and technological advances to promote the growth and success of our members through networking, education and innovative ideas.

Thank You to Our BSA Partners!

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